Tide Crosses 2 Million Global Members as India Emerges as Fastest-Growing Market

Tide has crossed 2 million global members, with India emerging as its fastest-growing market after adding more than 1.1 million small businesses since 2022. The company is witnessing strong adoption across Tier 2 and Tier 3 cities, driven by young entrepreneurs, digital financial tools, business formalisation and rapid international expansion.

Tide, the United Kingdom-based business management platform, has crossed the milestone of 2 million members globally, with India emerging as the company’s fastest-growing market since its launch in the country in December 2022. More than 1.1 million small businesses in India have joined the platform in just over two years, underlining the rapid expansion of digital-first financial and administrative solutions among micro, small and medium enterprises.

The company stated that the United Kingdom remains its home market, where Tide serves more than 900,000 small and medium enterprises and commands a 15 percent market share. Tide is also steadily expanding its operations across Europe, particularly in Germany and France, where digital adoption among small businesses is accelerating.

In late 2025, Tide secured a strategic investment from global alternative asset manager TPG, valuing the company at 1.5 billion US dollars.

Oliver Prill, Chief Executive Officer of Tide, said the company’s 2 million member milestone reflected the trust placed in the platform by small businesses across all its markets. He stated that every member represented a business owner choosing a simpler and more connected way of managing operations while reducing administrative burden.

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Prill credited Tide’s global workforce, including its 900-member product engineering teams, for driving innovation and maintaining operational agility. He said India’s rapid expansion highlighted the importance of achieving the right product-market fit while entering new markets. He added that Tide would continue expanding internationally while strengthening its integrated product offerings to help businesses save time and money.

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India has become a major growth engine for Tide, contributing over 1.1 million members to the company’s global customer base. The company highlighted the scale of opportunity in India, which has more than 72 million registered businesses and an estimated 140 million informal enterprises.

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The company stated that growth in India is no longer limited to metropolitan regions. Adoption has accelerated across Tier 2 and Tier 3 cities, including Bareilly, Bhopal, Murshidabad, Mysuru, Lucknow and North 24 Parganas. Tide said this trend reflected the increasing formalisation of small businesses and wider financial inclusion beyond urban centres.

Tide stated that it is simplifying access to essential services such as Udyam registration, Goods and Services Tax registration and lending facilities, helping small businesses establish financial credibility, improve access to credit and expand operations.

Gurjodhpal Singh, Chief Executive Officer of Tide India, said the milestone reflected strong momentum in the Indian market. He stated that more than 70 percent of Tide’s Indian members are under the age of 35, signalling the rise of a new generation of digital-first entrepreneurs.

Singh said the strongest growth was being witnessed beyond metropolitan cities, where access to efficient business tools could significantly improve operational capabilities. He added that India was also emerging as a major innovation hub for Tide, with products developed in the country creating scalable use cases for international markets. According to Singh, the company remains focused on developing intuitive financial and administrative solutions that enable micro, small and medium enterprises to operate efficiently and scale confidently.

Tide said its growth continues to be driven by an expanding product ecosystem designed to address key challenges faced by small businesses. The platform currently provides government registration services, accounting tools, invoicing systems, administrative solutions, team management features, fixed deposits, affordable credit facilities, bill payments, payment solutions and website-building services.

The company stated that its long-term objective is to build fully integrated solutions that support businesses from establishment to expansion.

In the United Kingdom, Tide said it remains focused on diversification and product connectivity, supported by its strong member base and growing adoption of administrative and business management services.

Across Europe, Tide plans to gradually introduce the full range of its United Kingdom platform to international markets. Following its launch in Germany in 2024 and France in 2025, the company said its credit intermediation business has already disbursed more than 50 million euros in the two European Union markets. Tide recently established its European headquarters in Luxembourg as part of its continental expansion strategy.

The company also highlighted its increasing focus on artificial intelligence-driven solutions. Tide stated that it is leveraging its proprietary small business dataset to generate real-time insights within regulated financial environments. According to the company, these capabilities are helping develop scalable artificial intelligence tools that address challenges such as access to finance for small businesses.

Tide also announced key leadership appointments as part of its global expansion strategy. Bernie Miles joined the company as Chief Data and Technology Officer in 2026. Dan McNally joined in late 2025 as Senior Vice President and Chief Executive Officer of Tide Insurance Services to lead the company’s expanding insurance operations. Marc Lacroix joined as Country Managing Director for France in mid-2025 to oversee the company’s launch and expansion in the French market.

The company currently employs more than 2,800 people across the United Kingdom, India, Germany, France, Bulgaria, Luxembourg, Lithuania and Serbia.

Tide reiterated its commitment to supporting women-led businesses in both the United Kingdom and India. The company aims to onboard 700,000 women entrepreneurs globally by the end of 2027, including 500,000 in India and 200,000 in the United Kingdom. Women currently account for 22 percent of Tide’s total member base, which the company said exceeds the national average.

The company also reaffirmed its commitment to environmental sustainability and net zero targets. Tide stated that it has continued matching all Scope 1, Scope 2 and Scope 3 emissions through carbon removal initiatives since 2022. It added that the company remains on track to reduce carbon dioxide equivalent emissions per employee by 90 percent by 2030 and emissions by revenue by 97 percent.

Founded in 2017, Tide has positioned itself as a leading business management platform offering business accounts, administrative services, invoicing systems, accounting solutions and commercial support tools for small businesses. The company has also received the Great Place to Work certification for three consecutive years.

Backed by investors including Anthemis, Apax Digital Funds, Augmentum Fintech, Creandum, Salica Investments, Latitude, LocalGlobe, SBI Group, Speedinvest and TPG, Tide stated that its long-term ambition is to become the leading business management platform globally.

The company emphasised that while Tide operates as a leading digital business banking platform in the United Kingdom, it functions in India as a business financial platform rather than a bank. Tide stated that its platform-based approach allows it to combine financial and administrative services, helping small businesses reduce operational burdens and focus on growth.

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