The celebration featured Samir K. Modi addressing Modicare Advisors at the Azadi Ke Tees Saal Celebration. Founded in 1996 with the vision of enabling Azadi for every Indian, Modicare has grown into a powerful movement, evolving from a bold idea into a nationwide community of millions of advisors united by belief and driven by purpose.
Speaking on the occasion, Mr. Samir K. Modi stated that he has dedicated his life to carrying forward the legacy of his grandfather, Rai Bahadur Gujar Mal Modi, and his father, KK Modi. He said that when Modicare was founded in 1996, it began with a powerful idea—Azadi, defined as the freedom to live better, earn with dignity, and dream without limits.
He emphasized that the company started with just 8 products and has now expanded to over 470 products. He noted that success was built not merely on products but on people with belief. Modicare began with 369 individuals and has now grown into a Modicare Parivaar of over 60 lakh advisors. The company services more than 15,000 pincodes across India, reflecting its vision of reaching every home under the message “Ghar Ghar Azadi, Har Ghar Modicare.”
Highlighting inclusivity, Mr. Modi stated that 43% of the company’s advisors are women, describing it as a milestone of significance, as the rise of a woman contributes to the progress of an entire generation. He further stated that the journey is only the beginning, aligning with India’s vision of an Atmanirbhar Bharat, where Modicare’s mission is to create dignity, self-reliance, and pride through opportunities.
He added that while thirty years have established a strong foundation, the next phase is more meaningful, driven by the mission to take Azadi to every Indian home. He emphasized that the future of Modicare will be shaped not by time but by people who believe, concluding with the message: “Every home. Every dream. Every Indian deserves Azadi. Soch Badlo. Khudko Badlo. Duniya Badlo.”
To commemorate the milestone, Modicare hosted a special YouTube Live on 30th March, during which Mr. Samir K. Modi engaged with advisors nationwide. Celebrations were also held across all offices and Modicare Lifestyle Centres, bringing together leaders and advisors for engagement, recognition, and shared moments of celebration. Advisors across the country participated with their respective teams, making it a collective nationwide event.
Over the years, Modicare has built a diverse portfolio of high-quality products across categories while creating sustainable income opportunities for lakhs of Indians. The company’s identity extends beyond products, representing possibility, self-reliance, and the power of dreams.
As Modicare completes 30 years, the milestone represents not only a reflection of its past achievements but also a renewed commitment to the future, focusing on reaching more homes, empowering more lives, and advancing the Azadi movement across India.
Modicare Limited, founded in 1996, remains one of India’s leading Direct Selling companies with a vision to empower individuals to build better lives. With a nationwide presence, the company offers over 470 high-quality products and more than 750 SKUs across wellness, personal care, skincare, nutrition, home care, and food and beverages. It has established a network of over 60 lakh advisors and services more than 15,000 pincodes across the country, continuing its commitment to sustainable income generation, entrepreneurship, and financial independence under its philosophy of Azadi.
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