Over the past decade, Paisabazaar has remained at the forefront of building credit awareness in India through its free credit score initiative, helping millions of consumers access, understand, and improve their credit health. CPL, according to Paisabazaar, is a natural extension of this commitment, aimed at making credit awareness more engaging, participative, and action-oriented.
Santosh Agarwal, CEO, Paisabazaar, stated that driving large-scale awareness and engagement around credit has been central to the company’s journey. She added that CPL brings together engagement, gamification, and rewards to make conversations around credit score more mainstream, while reinforcing the brand’s purpose, “Har Sapna Hoga Sach,” enabling consumers to make informed financial decisions and fostering a financially aware and credit-healthy Bharat.
Building on the strong traction from its previous edition, CPL 2.0 introduces higher rewards and a broader participation framework. Individuals with the highest score in the country will receive Rs. 1 lakh, while champions from each state will be awarded Rs. 10,000 each. Additionally, all participants from the winning state, identified as the state with the highest average credit score, will also receive rewards.
All rewards won in CPL 2.0 will be credited to winners’ PB Wallet, allowing them to seamlessly pay credit card bills, recharge prepaid mobiles, and settle postpaid and utility bills directly on the Paisabazaar platform, ensuring immediate usability aligned with everyday financial needs.
The first edition of CPL recorded participation from over 5.5 million users, with the highest credit score reaching 861. Delhi emerged as the top-performing city, achieving the highest average credit score of 746.
CPL 2.0 builds on this momentum by integrating engagement, gamification, and rewards to make credit awareness more accessible and compelling. Consumers can participate by checking their free credit score on the Paisabazaar platform or app, while the CPL leaderboard and rankings will be available exclusively on the Paisabazaar App.
Paisabazaar, a part of PB Fintech, listed since 2021, is India’s largest marketplace for consumer credit and free credit score. Over the last 11 years, it has earned the trust of over 55 million consumers and established more than 65 partnerships with banks, NBFCs, and fintechs to offer a wide range of credit products. The organisation is ISO (27001:2013) and PCI DSS certified, maintaining industry-best controls to safeguard the interests of consumers.
The launch of CPL 2.0 reinforces Paisabazaar’s continued commitment to strengthening financial literacy and credit awareness, positioning credit health as a central pillar of responsible financial behaviour across India.
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