Long known as the “Hollywood of the East”, Hong Kong has served as the filming location for countless Hollywood blockbusters, classic Hong Kong films and popular Asian dramas. The city’s cinematic legacy has inspired visitors to explore its streets and landmarks in the footsteps of the silver screen.
The new campaign builds on this appeal, offering visitors opportunities to discover the city through its film and television heritage while experiencing its distinctive cultural and culinary landscape.
HKTB Chairman Dr Peter Lam said the initiative follows the launch of the “Taste Hong Kong” Gourmet Guide earlier this year, which featured master chefs exploring flavours across the city.
“Following the launch of the ‘Taste Hong Kong’ Gourmet Guide earlier this year, with master chefs leading the way in search of flavours all over the city, we continue to take visitors to explore our neighbourhoods from different perspectives. ‘Hong Kong Good Take’ combines film and TV culture with tourism promotion to further unlock the potential of movie tourism. It invites visitors to step into the scenes from the big screen in person, experience Hong Kong’s unique charm where East meets West and old blends with new, and discover more ‘Only in Hong Kong’ travel surprises,” Lam said.
Secretary for Culture, Sports and Tourism Rosanna Law said film and television productions remain important platforms for showcasing Hong Kong’s appeal.
“Films and television productions are among the most compelling platforms for showcasing Hong Kong’s charm. We will continue to promote attractions centered on film and television culture, such as the ‘Kowloon Walled City: A Cinematic Journey’ and the ‘Yau Ma Tei Police Station: A Cinematic Journey,’ which are very popular among both residents and visitors. We will continue to leverage Hong Kong’s rich film cultural resources to transform more iconic movie themes into tourism experiences, offering visitors a wider range of options on cultural tourism,” Law said.
The “Hong Kong Good Take” guide will bring together information about selected movies and their filming locations. Visitors seeking a more in-depth experience can explore movie-themed travel itineraries on HKTB’s Discover Hong Kong website.
The itineraries cover various neighbourhoods, including Old Town Central, Sham Shui Po and Yau Ma Tei, allowing visitors to explore filming locations while experiencing the city through an immersive cinematic journey.
More than 100 filming locations featured in the guide span Hong Kong’s bustling city streets, historic sites, waterfront scenery and distinctive neighbourhoods. The campaign highlights the different sides of the city through the locations and stories associated with the selected films.
Among the featured locations are Star Ferry Pier, Temple Street, West Kowloon Waterfront Promenade, Yim Tin Tsai, The Peak and the Central-Mid Levels Escalator.
The initiative also extends beyond filming locations to include food, cultural and community experiences, encouraging visitors to explore Hong Kong in person.
HKTB will work with the tourism trade to progressively introduce movie-themed guided experiences. The itineraries will combine film and television culture with community exploration and distinctive dining, bringing stories from the screen into the streets and lanes of local neighbourhoods.
The campaign will also feature a series of stories released in phases, introducing the appeal of movie tourism in Hong Kong from different perspectives and offering visitors further inspiration to explore the city.
The “Taste Hong Kong through Cinema” feature stories will showcase food scenes from classic movies and invite visitors to embark on a cinematic culinary journey through Hong Kong. The experiences will highlight the city’s flavours while introducing its East-meets-West food culture.
Later, the campaign will align with major film events, including the Hong Kong International Film Festival. Drawing on the perspectives of directors, creators and international productions, the stories will explore how Hong Kong has become an important filming location for international film and television projects and encourage visitors to plan movie-themed trips.
Visitors can experience “Hong Kong Good Take” by exploring the city’s movie-themed travel itineraries and iconic filming locations through the Discover Hong Kong website.
The campaign invites travellers to step beyond the screen, create their own cinematic memories and embark on a Hong Kong movie story of their own.
The Hong Kong Tourism Board is a government-subvented body responsible for marketing and promoting Hong Kong as a travel destination worldwide and enhancing visitors’ experiences after they arrive.
Its responsibilities include making recommendations to the Government and other relevant bodies on the range and quality of visitor facilities.
The HKTB’s missions are to maximise tourism’s social and economic contribution to the Hong Kong community and consolidate the city’s position as a unique, world-class and most desired destination.
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