The partnership marks a shift in the way customers can use digital financial platforms, with flight ticket bookings becoming the debut use case. The initiative moves customer interaction beyond conversational chatbots to complete end-to-end, autonomous transaction fulfilment.
Mr. Manish Kumar Gupta, Chief Executive – Urban Unsecured Assets, Payments & Digital Partnerships, L&T Finance Ltd., said the company has focused on using digital innovations to simplify financial and lifestyle journeys for customers. He said the introduction of an Agentic Storefront on the L&T Finance PLANET App with Pine Labs represents a move from conversational assistance to transaction execution.
“By empowering customers with autonomous AI agents that operate securely within user-defined guardrails, we are building a hyper-personalised, effortless commerce & payments experience. Flight bookings are just the beginning; this architecture will scale to multiple merchant categories in the near future,” Mr. Gupta said.
Mr. Sanjeev Kumar, Chief Technology Officer, Pine Labs Ltd., said commerce is entering an era in which transactions are increasingly driven by consumer intent rather than clicks, searches and manual decisions. He said trusted AI agents need to move from consumer intent to transaction execution securely and autonomously for the model to scale.
“With P3P and the Grantex protocol, Pine Labs is building the trust infrastructure that enables buyer and seller agents to transact securely and autonomously,” Mr. Kumar said.
He added that the partnership with L&T Finance enables a new model of commerce on the L&T Finance PLANET App by combining AI intelligence with the trust and accountability expected from financial institutions, helping establish the foundation for agent-to-agent commerce at scale.
The Agentic Storefront brings together buyer-side and seller-side AI agents to create a seamless transaction lifecycle. On the buyer side, customers can provide their intent to buyer agents on the L&T Finance PLANET App along with defined guardrails. The buyer agent can then discover and purchase a flight on the customer’s behalf, completing the payment journey autonomously within a secure, trusted and governed framework.
On the seller side, the seller agent makes the transaction actionable and resolvable. It connects to the airline’s underlying systems to access real-time flight availability, fares and booking information. This allows the seller agent to respond to the buyer agent with options that can actually be booked and fulfilled.
The payment is completed autonomously by the buyer agent using P3P (Pine Labs Payments Protocol) through the UPI payments functionality within the L&T Finance PLANET App. The experience is enabled by Pine Labs Grantex, the authorisation delegation and compliance layer that supports verifiable identity, spend controls and auditability.
L&T Finance Ltd. (LTF) is a leading Non-Banking Financial Company (NBFC), offering a range of financial products and services. Headquartered in Mumbai, the Company has been rated ‘AAA’ — the highest credit rating — by four leading domestic rating agencies.
In August 2025, S&P Global Ratings upgraded LTF long-term Issuer Credit Rating to “BBB/Stable” from “BBB-/Positive” and short-term issuer credit rating to “A-2” from “A-3”. Fitch Ratings has affirmed LTF Long-Term Foreign and Local-Currency Issuer Default Ratings of “BBB-” with a Stable outlook.
LTF has also received leadership scores and ratings by global and national Environmental, Social, and Governance (ESG) rating providers for its sustainability performance. The Company has been certified as a Great Place To Work® and has also won many prestigious awards for its flagship CSR project – “Digital Sakhi”- which focuses on women's empowerment and digital and financial inclusion.
Under Right to Win, being in the ‘right businesses’ has helped the Company become one of the leading financiers in key Retail products. The Company is focused on transforming into a Risk-first, Technology-first, AI-native Retail financial services institution as part of the Lakshya 2031 plan. The Company has over 2.9 Crore customer database, which is being leveraged to cross-sell, up-sell, and identify new customers.
Pine Labs Limited is a technology company building the Commerce OS that powers digital commerce across South Asia, Southeast Asia, the Middle East, Africa, Australia, and the United States. The company's platform connects merchants, enterprises, financial institutions, and consumers through a unified suite of payments, issuing, credit, and fintech solutions, serving businesses across online and in-store commerce.
Pine Labs simplifies payments, enables financial services, and creates seamless commerce experiences. Its Commerce OS combines financial platforms, payment orchestration, issuing capabilities, prepaid and stored value solutions, and payment and credit rails, enabling businesses to move money, create customer value, and deliver increasingly intelligent commerce experiences, at scale.
As commerce becomes increasingly real-time, intelligent and embedded, Pine Labs is building the technology infrastructure that powers the next generation of digital commerce.
The integration of Agentic Storefront into the L&T Finance PLANET App places autonomous transaction execution at the centre of the partnership, with flight bookings serving as the first use case and the architecture designed to scale to multiple merchant categories in the near future.
About The Author
Comment List