The transition is designed to provide the company with greater control over brand positioning, consumer experience, and market execution. It aims to ensure consistency across operations, strengthen brand equity, and accelerate scalable growth across multiple retail channels.
At the core of this transformation lies a multi-partner, multi-channel, and multi-category strategy focused on enhancing distribution agility, improving operational efficiency, and building a future-ready retail ecosystem.
Ajay Bindroo, Managing Partner of Beverly Hills Polo Club, stated, “India is not just a growth market, it is a strategic global priority for us. Moving to a franchise model allows us to take mutual ownership of our brand narrative, deepen market engagement, and execute with precision. With a strong partner ecosystem and a clear roadmap, we are confident of building a high-quality, scalable platform that delivers sustained long-term value.”
As part of its expansion strategy, Beverly Hills Polo Club has partnered with RJ Corp to accelerate the rollout of Exclusive Brand Outlets, leveraging its retail execution capabilities. The brand is also strengthening its presence in department store retail through Shoppers Stop, expanding its shop-in-shop footprint across key urban centres. In addition, a wider multi-brand outlet partner network is being developed to extend reach into emerging high-potential cities.
While retail expansion remains a key driver in the near term, the company has also identified digital channels as a critical pillar for future growth, with e-commerce and direct-to-consumer operations positioned as strategic priorities to deepen consumer engagement and build direct brand relationships.
Eli Haddad, Founder of Beverly Hills Polo Club, said, “India represents one of the most compelling growth markets for the Beverly Hills Polo Club brand. With its scale, evolving consumer landscape, and strong affinity for global lifestyle brands, the opportunity is both immediate and long term. Our India partnership allows us to build the brand in a structured and meaningful way, with the right foundation to scale across key markets while staying true to our heritage and positioning.”
Varun Jaipuria, Director of RJ Corp, noted, “Adding Beverly Hills Polo Club to our portfolio marks an exciting new chapter in our retail journey. India's appetite for premium lifestyle brands has never been stronger and Beverly Hills Polo Club resonates deeply with the Indian consumer. With our deep retail expertise, we are committed to building a retail footprint where consumers can connect with the brand's complete portfolio, making BHPC a leader in India’s premium casualwear segment.”
Kavindra Mishra, Customer Care Associate, Managing Director and Chief Executive Officer of Shoppers Stop, said, “At Shoppers Stop, we are committed to bringing the best of global brands to Indian consumers. Our partnership with Beverly Hills Polo Club strengthens our premium lifestyle portfolio and allows us to offer customers a compelling brand experience within our stores.”
Beverly Hills Polo Club, an internationally recognised lifestyle brand inspired by the heritage and spirit of polo, continues to expand its presence across multiple categories and markets, combining classic elegance with a contemporary global sensibility.
The strategic shift in India marks a significant milestone in the brand’s global expansion strategy, positioning it for deeper market penetration, stronger operational control, and sustained premium retail growth across physical and digital ecosystems.
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