The MoU was signed by Dr. Pulkit Khanna, Dean of JIBS, and Lt. Gen. Dr. S.P. Kochhar, Founder of the Cheistha Kochhar Foundation. The collaboration marks the beginning of a shared mission to leverage behavioural science for scalable social impact, leadership development, and strengthened community engagement.
The partnership is designed to bridge the gap between academic research and real-world implementation by developing interventions that are evidence-based, context-sensitive, and outcome-driven. By combining academic rigour with field-level experience, both institutions aim to build structured frameworks capable of addressing complex societal challenges and enabling sustainable impact across communities.
Speaking on the occasion, Lt. Gen. Dr. S.P. Kochhar, father of the late Cheistha Kochhar, reflected on her vision and legacy while underscoring the importance of nudge-based practices in shaping inclusive development pathways. He stated that the collaboration aligns closely with the vision of the late Cheistha Kochhar, recognized as one of the early pioneers of nudge practice in India. He further emphasized that the initiative seeks to design interventions that are not only evidence-driven but also socially relevant and scalable, while nurturing future leaders through behavioural insights translated into ground-level impact.
Prashant Gautam, spouse of Cheistha Kochhar, also highlighted the increasing relevance of nudge theory and behavioural science as powerful tools for designing effective social interventions and influencing public policy outcomes.
Dr. Pulkit Khanna, Dean of the Jindal Institute of Behavioural Sciences, expressed appreciation for the collaboration, noting that such partnerships are crucial for strengthening the application of behavioural science in service of society. She conveyed confidence that the initiative would foster meaningful research, practical solutions, and long-term impact across diverse communities.
The event brought together academics, practitioners, and stakeholders in an engaging exchange of ideas, reinforcing the importance of collaboration in driving innovation and social progress.
The programme concluded with an awards ceremony, during which the Cheistha Kochhar Rolling Trophy was presented to winning participants from Christ University, NCR Delhi, for their project titled “GreenCart Default.” The project is a behavioural intervention designed to make sustainable choices easier for consumers on quick commerce platforms.
The collaboration stands as a significant milestone in integrating behavioural science with practical development frameworks, reinforcing a shared commitment to building socially impactful and scalable solutions for contemporary challenges.
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