Delhi CEO’s Heartfelt Corporate Initiative Goes Viral: ₹10,000 Travel Support and Extra Paid Leave for Employees to Spend Time With Parents Ahead of Mother’s Day
Delhi-based PR firm CEO Rajat Grover of Elite Marque has gone viral for announcing a unique employee welfare initiative offering ₹10,000 reimbursement and three days additional paid leave for employees to take their parents on a short vacation ahead of Mother’s Day, sparking widespread praise for empathetic corporate leadership and emotional wellbeing focus.
In a video shared on Instagram, Rajat Grover announced that employees of his firm would be provided ₹10,000 as reimbursement along with three days of additional paid leave, specifically intended for taking their parents on a short vacation. Importantly, he clarified that this leave would be granted separately from employees’ regular paid time off, ensuring that staff do not have to compromise their existing leave entitlements.
The initiative, which quickly gained traction online, was accompanied by an emotional message from Grover reflecting on the tendency of individuals to postpone spending time with their parents despite recognising their lifelong sacrifices. He wrote that people often keep saying “one day” to those who have spent their entire lives saying “yes” to them.
Explaining the thought process behind the initiative, he further stated that parents dedicate their time, dreams, energy, and entire years to their children without expecting anything in return. He urged individuals to ask their parents what they always wished to do and to quietly help fulfil those long-held aspirations.
In his video message, Grover also highlighted the often-overlooked sacrifices made by parents throughout their lives. He reiterated that the initiative was not designed as a performance-linked incentive but as an emotional gesture aimed at strengthening family bonds.
Following the announcement, social media users widely praised the move, describing it as a rare example of empathetic corporate leadership. Many users remarked that in an era marked by rising workplace stress and burnout, such initiatives reflect a shift towards recognising emotional wellbeing alongside professional productivity.
Several users noted that professionals in fast-paced urban environments often struggle to dedicate time to their parents due to demanding work schedules. Others expressed that the initiative serves as a reminder of the importance of prioritising family relationships over continuous professional commitments.
Comments across platforms reflected strong public approval, with users calling the gesture “heartwarming,” “thoughtful,” and “rare in today’s corporate culture.” Some users expressed hope that more organisations would adopt similar employee-centric policies focused on emotional wellbeing.
Grover later reinforced that the initiative was not intended for publicity or recognition but stemmed from a simple emotional question regarding unfulfilled desires of parents that often remain unspoken due to busy modern lifestyles.
As Mother’s Day approaches, the initiative continues to gain momentum online, with widespread engagement from users who say the gesture has prompted them to reconsider their own priorities and reconnect with their parents.
The initiative has further intensified discussions around evolving workplace cultures, where emotional health, family time, and personal wellbeing are increasingly being viewed as essential components of employee satisfaction.
The development highlights a growing shift in corporate philosophy, where organisations are gradually acknowledging that meaningful human relationships form an integral part of long-term productivity and mental wellbeing in the modern workplace.

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