JK Cement Rewards 21 Top Dealers with Cars at ‘Gathbandhan’ Event in Lucknow, Reinforcing Strong Channel Partnerships
JK Cement hosted its ‘Gathbandhan’ event in Lucknow, rewarding 21 top dealers with cars and reinforcing strong channel partnerships. The initiative highlights the company’s commitment to dealer recognition, collaborative growth, and its expanding footprint across India and global markets.
The event brought together leading dealers and channel partners from the region and witnessed the presence of senior leadership, including Dr. Nidhipati Singhania, Vice Chairman, JK Cement; Dr. Raghavpat Singhania, Managing Director, JK Cement; and Mr. A.K. Saraogi, CFO, JK Cement, along with other senior officials of the company.
The ‘Gathbandhan’ initiative has evolved into a key platform for recognising and rewarding the contributions of the company’s dealer network. It celebrates excellence while strengthening long-term partnerships. Over the past two years, the program has honoured top-performing dealers across India in the prestigious Titanium and Legend categories, reinforcing the company’s commitment to collaborative growth with its channel partners.
Addressing the gathering, Dr. Nidhipati Singhania stated that the company’s dealers have consistently served as the backbone of JK Cement’s growth journey. He emphasized that the ‘Gathbandhan’ program reflects the company’s deep appreciation for their dedication, trust, and unwavering partnership, while aiming to further strengthen this bond and build a future of shared success.
Dr. Raghavpat Singhania highlighted that dealer partners remain integral to the company’s success and expansion across markets. He described ‘Gathbandhan’ as a platform to celebrate achievements and reinforce the collaborative spirit defining these relationships, adding that the company remains committed to empowering its partners while strengthening its presence across the country.
Through initiatives such as ‘Gathbandhan’, JK Cement continues to reinforce its channel ecosystem and its commitment to growing alongside its partners.
JK Cement Ltd., among India’s top manufacturers of Grey and White Cement and home-building solutions globally, has contributed to the country’s infrastructure for over five decades. The company began operations with its flagship grey cement unit in Nimbahera, Rajasthan, in May 1975, focusing on product quality, customer orientation, and technological leadership.
The company currently has a Grey Cement capacity of 31.26 MTPA, establishing it as a leading manufacturer with a strong presence across 15 states, particularly Rajasthan, Uttar Pradesh, and Madhya Pradesh. Its White Cement and Wall Putty capacity stands at 3.05 MTPA, with JK White Cement being sold in 36 countries worldwide.
JK Cement also maintains a strong international presence through its subsidiaries, JK Cement Works Fujairah FZC and JK White Cement (Africa) Ltd. In 2023, the company expanded its portfolio by launching JKMaxx Paints, offering wall, wood, and metal finishes. In the same year, it entered the construction chemicals segment with JK Profix, a waterproofing line, and ventured into the Ready-Mix Concrete segment with JK Super Concrete, currently serving Delhi NCR and planned for nationwide expansion.
The Lucknow edition of ‘Gathbandhan’ stands as a testament to JK Cement’s continued focus on recognising excellence, strengthening partnerships, and driving sustained growth through its dealer network.

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