As part of the operation, the Neev Foundation is deploying 60 relief vehicles to distribute clean, chilled drinking water at high-footfall public locations and directly to individuals engaged in prolonged outdoor work. The beneficiaries include traffic police personnel, delivery executives, construction workers, street vendors, and autorickshaw drivers. Alongside drinking water, the relief vehicles are also distributing oral rehydration solution packets and protective caps designed to reduce heat exposure and replenish minerals lost due to excessive perspiration.
Recognising that the crisis extends beyond human populations, the foundation has installed water storage tanks for stray animals and placed bird feeders and water trays across multiple locations. The campaign is driven by a central message of accessibility and empathy, encapsulated in its guiding principle that while people normally go to a well for water, this initiative brings the well directly to those in need.
Speaking on the initiative, Vivek Patni, Director of Wonder Cement and Founder of the Neev Foundation, stated that India’s summers are becoming increasingly severe for those who spend most of their time outdoors. He said the campaign was designed to provide immediate and accessible relief to individuals who continue to keep cities functioning under extreme climatic stress. He emphasised that some of the most impactful interventions are also the simplest, including providing drinking water, shade, and basic support during harsh conditions.
He further stated that the Neev Foundation was established on the belief that social responsibility begins with reaching people at the moment they need support the most. He added that the initiative is intended to encourage wider public participation in small acts of care, including keeping water available outside homes for birds and stray animals and supporting outdoor workers during peak heat hours. He highlighted that collective action often begins with individual awareness and that small beginnings can lead to meaningful large-scale change.
The campaign is also designed as a broader public mobilisation effort to strengthen community participation in heat relief measures at a time when rising temperatures are emerging as a persistent challenge across both urban and rural regions of India.
This seasonal initiative forms part of the foundation’s wider development framework. The Neev Foundation’s Rural Development Centre in Nimbahera serves as the anchor for its long-term programmes, which include women’s skill development under the Hunar programme, community infrastructure development under Sanrachna, educational support under Udaan, healthcare outreach under Arogyam, and environmental sustainability initiatives under Eco Green.
Through this large-scale intervention, the Neev Foundation aims to demonstrate that structured compassion and coordinated community action can deliver immediate and tangible relief to those most exposed to India’s intensifying summer conditions.
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