Global Vision, one of ICIB’s flagship platforms, is designed to promote meaningful collaborations across cinema, culture, tourism, media, education, and creative industries between India and international partners. Complementing this initiative, Cinema Connect continues to focus on strengthening global cinematic partnerships and fostering industry-level engagement.
Curated strategically by Jayita Strategia, the initiative highlighted the dynamic cultural synergy between India and Malaysia through the medium of cinema, creative exchange, and shared artistic expression. The festival was hosted at the National Gallery of Modern Art, where audiences witnessed screenings of acclaimed Malaysian films Babah and The Journey, alongside immersive cultural performances showcasing the depth and diversity of Malaysian heritage and storytelling traditions.
A key highlight of the programme was a masterclass conducted by internationally renowned animator and visual storyteller Dhimant Vyas, who shared insights into his creative journey and the evolution of animation-based storytelling rooted in cultural narratives.
The initiative reached its conclusion on 6 May with an exclusive business-to-business interaction session that brought together leading stakeholders from the Indian media and entertainment industry along with senior representatives from Malaysia’s creative ecosystem. The session included delegates from the Film in Malaysia Office, tourism representatives, and key participants from Malaysia’s production and creative sectors, enabling direct industry-level dialogue and future collaboration opportunities.
H.E. Ahmad Zuwairi Yusoff, Consul General of Malaysia, underscored the significance of cinema as a powerful instrument of cultural diplomacy, emphasizing its role in strengthening people-to-people connections between India and Malaysia.
Jayita Ghosh, Chairperson of the Film and Media Committee at ICIB and Founder and Managing Director of Jayita Strategia, stated that “Salaam Mumbai – Malaysia Edition introduced Indian audiences to the richness of Malaysian cinema and culture. Cinema remains one of the strongest forms of soft power, capable of emotionally connecting nations and people.”
Haryanty Abu Bakar, Director of Tourism Malaysia, appreciated the initiative and highlighted the importance of such collaborations in promoting Malaysian culture, tourism, and creative exchange among Indian audiences.
The event concluded on a highly successful note, further reinforcing artistic and cultural ties between India and Malaysia through the universal language of cinema.
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