The product line features two distinct variants, Crunchy and Creamy, designed to provide a high-performance snacking alternative that simplifies nutrition for the entire family. Emphasizing that fitness extends beyond the gym to become a universal daily habit, Nutrica advocates for replacing conventional spreads with peanut butter as a small yet transformative lifestyle switch suitable for everyone from children to elders. Both variants are engineered for active lifestyles, boasting high protein content and rich fiber levels while being crafted from 100% vegetarian ingredients with zero artificial preservatives. This energy-dense, wholesome selection is presented in convenient PET jars available in 300g, 750g, and 900g sizes to meet diverse consumer requirements.
Sparsh Sachar, Director and Business Head – FMCG at Nutrica, emphasized the brand's vision during the launch, stating that every product introduced aims to make health more accessible and enjoyable. He noted that the peanut butter range embodies the conviction that nutritious food can be delicious, removing the need for consumers to compromise on flavor for the sake of wellness. This launch follows the commercial success of Nutrica Bee Honey and the brand's vitamin-enriched cooking oils, further solidifying Nutrica’s function-first wellness portfolio.
As a leading lifestyle and wellness brand under BN Agritech Limited, Nutrica remains dedicated to its mission of reimagining health through innovative food solutions that cater to the unique needs of Indian families. By utilizing the finest ingredients and cutting-edge technology, the company continues its trajectory toward becoming a comprehensive wellness powerhouse, offering premium yet accessible products that ensure high-standard nutrition becomes an effortless component of daily living.
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