Sumit Joshi, CEO and MD of Signify, Greater India, emphasized the importance of this collaboration, stating that at Signify, the focus remains on driving innovation that creates meaningful value for consumers. He noted that EcoLink plays an important role in this journey by offering reliable and accessible solutions for Indian homes. As the brand continues to expand its presence, the T20 season provides a powerful platform to connect with consumers at scale. Joshi further remarked that the partnership with Sunrisers Hyderabad allows the company to engage with passionate fans while simultaneously strengthening EcoLink’s connect across households in India.
Nikhil Gupta, Head of Strategy and Marketing at Signify, Greater India, added that EcoLink has seen strong consumer traction and described this partnership as a strategic step toward amplifying 그 momentum at scale. With a growing footprint and a sharp focus on delivering reliable, high-performance solutions, Gupta asserted that EcoLink aligns closely with the spirit of Sunrisers Hyderabad in backing potential, driving consistency, and building trust. Through high-impact visibility, integrated campaigns, and fan-first engagement, the brand aims to deepen consumer connect and further strengthen EcoLink’s position as a trusted and accessible brand for Indian households.
Representing the franchise, Mr. K Shanmugam, CEO of Sunrisers Hyderabad, stated that the organization is pleased to associate with EcoLink for the upcoming T20 series. He noted that Sunrisers Hyderabad is driven by a culture of innovation and deep engagement with its passionate fan base. Shanmugam expressed confidence that this partnership will enhance the fan experience and maintain high energy levels as the team battles for the trophy. Sunrisers Hyderabad enters the season with a strong squad led by Interim captain Ishan Kishan and Head Coach Daniel Vettori. The team features a host of prominent players, including Abhishek Sharma, Ishan Kishan, Pat Cummins, Travis Head, Heinrich Klaasen, Nitish Kumar Reddy, Harshal Patel, Jaidev Unadkat, and Liam Livingstone, all expected to deliver high performances and keep fans engaged throughout the season.
Signify, the entity behind the EcoLink brand, stands as the world leader in lighting for both professionals and consumers, bringing to market premier brands such as Signify, Philips, Philips Hue, Signify Interact, Philips Dynalite, and Color Kinetics. The company’s advanced products, connected systems, and services aim to unlock the extraordinary potential of light for brighter lives and a better world. In 2025, Signify reported sales of EUR 5.8 billion with approximately 27,000 employees and a presence in over 70 markets. Currently included in the Dow Jones Sustainability World Index and holding the EcoVadis Platinum rating, Signify continues to solidify its global standing. This partnership signifies a major milestone for EcoLink, utilizing the electrifying atmosphere of the T20 season to cement its status as a household name in the Indian electrical and lighting market.
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