The global denim and fashion brand secured top honours in two key categories: Marketing Campaign of the Year for its Pepe Jeans x Social Discovery initiative, and CRM / Loyalty Programme of the Year for its advanced customer engagement and database-driven retail strategies.
The Pepe Jeans x Social Discovery campaign, executed using Meta Ads, was designed to deliver a highly personalised and conversational shopping experience for consumers. The initiative demonstrated strong commercial outcomes through effective lead generation, enhanced customer engagement, and measurable sales conversions. It also reinforced the brand’s commitment to a digitally driven retail ecosystem, strengthening its presence in an increasingly competitive market landscape.
In the CRM and loyalty category, Pepe Jeans London was recognised for its sustained focus on customer retention and advanced data utilisation. The brand’s structured approach to database management and loyalty-driven engagement initiatives has played a significant role in building long-term consumer relationships while improving overall retail performance. The recognition highlights the brand’s strategic investment in data-led decision-making and customer-centric innovation.
These dual recognitions underscore Pepe Jeans London’s continued evolution as a digitally forward retail brand, leveraging technology, analytics, and omnichannel integration to create meaningful consumer experiences. The awards reflect the brand’s ability to combine creativity with performance-driven marketing and loyalty solutions in a rapidly transforming retail environment.
The Phygital Retail Convention, organised by IMAGES Group, is widely regarded as one of India’s leading platforms for the retail industry. It brings together major brands, retailers, and industry leaders to celebrate innovation and excellence across the retail ecosystem, with a strong emphasis on digital transformation and customer experience enhancement.
Pepe Jeans London, founded on London’s iconic Portobello Road in 1973, continues to uphold its founding philosophy of creating distinctive denim-led fashion. More than five decades later, the brand remains inspired by the cultural diversity of London, which continues to influence its collections for women, men, and junior segments. Its identity remains closely tied to music, culture, fashion, London, and denim.
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