The tour, curated by Sunburn and BookMyShow Live, brought globally renowned DJ and music producer Calvin Harris to India, delivering a large-scale immersive musical experience. The event witnessed thousands of attendees across all three cities, marking one of the most prominent international music tours hosted in the country in 2026.
Through this partnership, Bisleri International enhanced the concert experience by ensuring uninterrupted access to safe and trusted hydration during high-consumption, high-energy moments. The brand established a strong on-ground presence across all venues with strategically positioned hydration and retail touchpoints designed to efficiently serve large crowds. Multiple Vedica Himalayan Spring Water carts, along with an extensive network of Bisleri hydration stations, were deployed to ensure seamless accessibility throughout the events.
The initiative reflected Bisleri International’s continued strategic focus on aligning with premium cultural and entertainment platforms that resonate with young and dynamic audiences. By integrating its services into one of the most anticipated music tours of the year, the company reinforced its commitment to supporting elevated lifestyle experiences while maintaining its core values of trust, purity, and accessibility.
Speaking on the collaboration, Tushar Malhotra, Director of Sales and Marketing at Bisleri International, stated, “The Calvin Harris tour represents the kind of high-energy, large-format experience that is redefining India’s live entertainment landscape. To ensure every fan stays energised, Bisleri provides free hydration across the venue, while Vedica brings an elevated, premium layer to the overall environment. We are setting a new benchmark for how global music acts are experienced in India by integrating world-class hydration into the very fabric of the event.”
Bisleri International, with a legacy of over 50 years, continues to remain a dominant force in India’s beverage industry as the producer of the country’s highest-selling packaged drinking water brand. The company follows a rigorous purification system involving a 10-stage process and 114 quality tests, ensuring consistent standards of safety and purity.
The organization operates through 128 functional plants and maintains a robust distribution network comprising over 6,000 distributors and 7,500 distribution trucks across India and the United Arab Emirates. Its diversified beverage portfolio includes Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop, Bisleri Soda, and Vedica Himalayan Spring Water, catering to a wide range of consumer preferences. The brand also strengthens accessibility through its direct-to-consumer platform, Bisleri@Doorstep, enabling uninterrupted delivery services.
Bisleri International continues to emphasize sustainability through its “Bisleri Greener Promise” under Sustainability 2.0, focusing on recycling initiatives, water conservation, and environmentally responsible business practices aimed at building a greener future.
The collaboration with the Calvin Harris India Tour 2026 marks a significant milestone in Bisleri International’s journey of integrating hydration solutions within large-scale global entertainment experiences in India.
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