Mumbai Indians are widely regarded as one of cricket’s most accomplished franchises, consistently setting high benchmarks across performance, preparation, and presence on and off the field. Known for aiming higher each time they take the field and delivering on that ambition, Mumbai Indians represent a culture of excellence and discipline that has shaped the tournament over the years. This ethos aligns closely with Oaksmith’s philosophy of standing tall and elevating standards in every space the brand engages with.
Through Oaksmith Style Studio, the brand engages with the summer of cricket as a platform where the game is experienced across style, fan engagement, and contemporary culture. The association will be activated through a season-long, 360-degree brand presence that mirrors the rhythm of the tournament. Oaksmith Packaged Drinking Water will feature on the Mumbai Indians kit, reinforcing consistent visibility during the franchise’s high-impact moments.
This presence will be complemented by digital storytelling and cultural narratives driven through Oaksmith Style Studio, reflecting how elevated standards and intent show up around the game, across players, fans, and the wider cricket ecosystem. The collaboration integrates style, identity, and engagement into the cricketing experience, positioning the partnership within one of India’s most influential cultural platforms.
Commenting on the partnership, Neeraj Kumar, Managing Director of Suntory Global Spirits India, said, “Partnering with Mumbai Indians aligns with our intent to associate Oaksmith with platforms that hold strong cultural significance in India. The summer of cricket continues to be one of the country’s most powerful shared experiences, and Mumbai Indians represent a franchise that resonates deeply with a wide and diverse fan base. This partnership strengthens Oaksmith’s presence during moments where culture, identity, and sport come together on a national scale.”
Rishi Walli, Senior Director, Marketing & IMFL, Suntory Global Spirits India, added, “Mumbai Indians have a history of impressive performance and setting new benchmarks, which aligns closely with Oaksmith’s philosophy of standing tall & pegging it higher. The summer of cricket offers a unique opportunity where new standards in style, identity and fandom come together, and this association via the Oaksmith Style Studio allows us to engage with that space in a manner that is relevant to our consumer.”
A Mumbai Indians spokesperson said, “We are delighted to have Oaksmith Packaged Drinking Water as our Official Style Partner. As a team that continuously looks to raise benchmarks, Oaksmith’s approach to blending style, culture, and the spirit of the game adds a distinctive dimension to our journey.”
Across the 2026 season, the Oaksmith–Mumbai Indians partnership will be brought to life through consistent engagement aligned with the season’s defining cultural moments. With this association, Oaksmith Style Studio strengthens its footprint within one of India’s most influential cultural platforms, reinforcing the brand’s understanding of how contemporary India experiences franchise cricket through performance, personality, and distinctive style.
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