Artificial Snow Platform Draws Massive Crowds in Himachal, Emerging as an Unlikely Tourism Business
An artificial snow platform built using ice brought from high mountain passes is drawing heavy tourist crowds in Himachal Pradesh. Visitors are paying to enjoy short snow-sliding activities, turning the site into a viral attraction and a new business model amid changing snowfall patterns.
The platform has been constructed using snow brought down from elevated passes in the region, offering tourists a rare chance to experience snow-based recreation even in areas where natural snowfall has been limited. Visitors are paying to enjoy “ghasootdi,” a local-style sliding activity involving short downhill slips across the icy surface. The simple yet immersive experience has resonated strongly with tourists, leading to long queues of vehicles and heavy footfall at the site.
Scenes from the location show congested access roads and steady streams of visitors eager to take part in the activity, underscoring the demand for snow-related experiences in the hill state. Local residents and small business operators view the initiative as a smart and timely business model, particularly amid changing weather patterns that have affected traditional winter tourism.
At the same time, the project has generated discussion among observers who see it as an unconventional but noteworthy experiment in tourism innovation. Photographs and videos of the artificial snow platform have spread rapidly across social media, further boosting its popularity and drawing visitors from across the region.
As Himachal Pradesh continues to adapt to evolving climatic and tourism trends, the success of this artificial snow platform highlights how resourceful ideas can reshape visitor experiences. Whether viewed as a commercial innovation or a new chapter in experimental tourism, the initiative reflects the growing push to sustain tourism-driven livelihoods through creative and adaptive approaches.

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