Kumar co-founded Whatfix with Batti in 2014 and has served as the architect of the company’s product and research strategy. During his tenure, he guided Whatfix’s expansion from an early-stage startup into a global leader in digital adoption serving Fortune 500 companies worldwide.
As CEO, Kumar will lead Whatfix through its next phase of growth while preserving the core values and customer-centric culture established since the company’s founding.
“Khadim was a visionary leader, a partner, and a dear friend,” said Vara Kumar, Co-Founder and CEO of Whatfix. “Over the past twelve years, we built Whatfix on a shared conviction that technology should empower people, not stand in their way. As I step into the role of CEO, our executive leadership team and I remain deeply committed to realizing that vision, supporting our global customers and partners, and building an enduring enterprise anchored in strong fundamentals.”
Under the unified leadership of Kumar and the executive team, with support from the board, Whatfix continues to operate seamlessly across all regions while supporting its global customer base, technology partner ecosystem, and workforce.
Whatfix is an AI-native Digital Adoption Platform built for the modern enterprise. It helps organizations close the adoption gap by enabling users to use software effectively in the flow of work while providing visibility into where users struggle.
The company’s AI-native platform combines digital adoption, analytics, simulation training, and intelligent agents to help enterprises realize value from technology investments faster. Powered by AI and ScreenSense™, the platform understands user context and intent to provide real-time guidance, automate support, identify friction points, and drive continuous process optimization. This enables organizations to accelerate adoption, improve productivity, strengthen compliance, and unlock greater returns from enterprise software and AI initiatives.
Whatfix is trusted by 600 enterprises globally, including more than 80 Fortune 500 companies such as Shell, Schneider Electric, Mercedes Benz, Heineken, and UPS Supply Chain Solutions. The company helps organizations accelerate software adoption, improve productivity, and maximize the value of digital transformation and AI investments.
With a global presence spanning North America, the UK, Europe, Asia-Pacific, and Australia, Whatfix serves leading enterprises across some of the world’s most complex and regulated industries. The company is backed by investors including Warburg Pincus, SoftBank Vision Fund 2, Dragoneer, Peak XV Partners, Eight Roads, and Cisco Investments.
About The Author
Comment List