Mohammed Ilias, Founder and Director of BCC Healthcare and a Chief Brand Strategist, brings more than 17 years of experience in healthcare branding and strategic communication. He has worked with over 450 hospital brands across India and international markets and is widely recognised for advocating ethical and patient-centric marketing approaches within the healthcare sector.
Reacting to the announcement, Akhil Dave, Founder and Chairman of the AHMP India Foundation, stated that the organisation was established to promote professionalism, ethical practices, and meaningful collaboration in healthcare marketing while strengthening India’s healthcare marketing ecosystem. He added that the appointment of Mohammed Ilias as Chairman of the National Core Committee will further accelerate the Foundation’s mission of building a scalable and ethical healthcare marketing community. According to him, Ilias’ leadership will be instrumental in strengthening industry-academia partnerships, promoting professional development, and nurturing future healthcare marketing leaders across the country.
Dave further noted that the appointment reflects the Foundation’s commitment to experienced, visionary, and value-driven leadership at a time when the healthcare industry is undergoing rapid transformation driven by digital innovation, evolving patient expectations, and increased awareness of ethical healthcare communication.
The newly formed National Core Committee for the 2026–2028 term includes Kapil Pandya as Convener, serving as Group Head of Healthcare Communication, Branding and Strategy at Krish Heart Care. The National Leads include Dr. Sumit Kapadia as National Lead for Clinician Partnerships, Rajarajan S as National Lead for Healthcare Marcom Organisations, Raju Parekh as National Lead for Healthcare Allied Services, D S Chakravarthi as National Lead for Healthcare Organisations, Ekta Modi as National Lead for Academic Partnerships, Mahender Pala as National Lead for Healthcare Consulting Partnerships, and Chitra Baskar as National Lead for Emerging Marketeers.
The leadership team brings together a diverse combination of clinical expertise, operational leadership, academic insight, and marketing experience, reflecting a multidisciplinary approach to advancing healthcare communication practices in India.
The AHMP India Foundation is a dedicated platform focused on advancing healthcare marketing through ethical practices, knowledge sharing, collaboration, and professional development. It brings together professionals from across the healthcare ecosystem to build a unified and forward-looking community committed to improving healthcare communication and patient engagement.
The Foundation operates within a rapidly evolving healthcare marketing landscape that continues to face challenges including the absence of structured education in ethical healthcare marketing, limited platforms for professional knowledge exchange, and increasing complexity in digital healthcare communication. Established to address these gaps, AHMP India Foundation has grown into a network of over 10,000 professionals, including clinicians, marketers, administrators, and consultants across the healthcare sector.
The appointment of Mohammed Ilias as Chairman of the National Core Committee underscores a significant step in strengthening ethical leadership and professional collaboration in India’s healthcare marketing ecosystem during a period of rapid industry transformation.
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