Marking its largest T20 season play, Bisleri strengthens its presence in one of the biggest sporting spectacles in the world. With a legacy spanning over five decades, the brand continues to champion hydration as a critical pillar of performance, building one of the region’s most expansive sports marketing portfolios across India and the Middle East. The ongoing partnerships further deepen its association with high-energy cricketing platforms that resonate strongly with passionate audiences.
Expressing enthusiasm on the extension of this partnership, Tushar Malhotra, Director of Sales & Marketing, Bisleri International, stated that the T20 cricket season represents one of the company’s largest sports partnerships. He noted that as Bisleri marks its fourth consecutive season of hydration partnerships with some of the most celebrated cricketing franchises in the country, it provides a powerful cultural moment to engage with consumers at scale. Through integrated activations across retail, on-ground experiences, and digital storytelling, the company aims to enhance visibility while continuing to champion the importance of everyday hydration as an essential part of performance and lifestyle.
Sunil Gupta, CEO of Delhi Capitals, said the franchise is delighted to extend its partnership with Bisleri for another exciting IPL season, adding that the association has evolved into a strong and meaningful collaboration aimed at creating memorable experiences for fans.
Satish Menon, CEO of Punjab Kings, stated that welcoming Bisleri as an official partner aligns with the franchise’s vision of collaborating with brands that share values of performance, consistency, and fan-first engagement.
Alok Chitre, Chief Operating Officer of Rajasthan Royals, emphasized that continuing the partnership reflects a strong and valued association centred around elevating the fan experience, with plans to champion the collaboration through engaging digital content and unique on-ground activations.
Rajesh Menon, CEO of Royal Challengers Bengaluru, highlighted that strengthened associations like this enable the franchise to create memorable experiences and celebrate the unmatched energy of its passionate fan community throughout the season.
K Shanmugam, CEO of Sunrisers Hyderabad, said the franchise is proud to welcome Bisleri, noting that its legacy of quality and consistency makes it a natural fit, reinforcing a shared focus on delivering tangible value to the team, players, and fans.
The partnerships are designed to bring fans closer to the action through limited-edition team bottles, high-energy stadium experiences, retail activations, and interactive digital content throughout the season. By integrating with each franchise’s unique regional fan base, the initiative aims to celebrate the passion, loyalty, and identity that define Indian cricket fandom. Bisleri has also partnered with Star Sports to ensure the presence of its television commercials across all matches of the season.
With partnerships spanning over 120 sporting associations, Bisleri commands one of the largest hydration portfolios across India and the Middle East, covering virtually every major sporting genre. Its associations include all Procam Marathons, the Dubai Marathon, the Ras Al Khaimah Half Marathon, the Professional Golf Tour of India, seven football teams in the Indian Super League, five teams in the UAE ILT20 League, Ultimate Table Tennis, the Mubadala Abu Dhabi Tennis Open, leading WTA Tour and ATP Tour events in India, the Hockey India League, the Ladakh Marathon, the JSW Indian Open, Spartan Race, and several others, reinforcing its commitment to powering athletes and sporting excellence at every level.
With a legacy of over 50 years, Bisleri International Pvt. Ltd has grown to become one of the largest premium beverage businesses in India. As the maker of the country’s largest-selling packaged drinking water, the company follows a stringent process of 114 quality tests and a 10-stage purification system, remaining committed to providing pure, safe, and healthy water.
The company operates 128 plants and maintains a robust distribution network of over 6,000 distributors and 7,500 distribution trucks across India and the UAE. Its portfolio extends beyond packaged drinking water to include Vedica Himalayan Spring Water and a diverse range of carbonated beverages such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop, and Bisleri Soda. These products are also available through its e-commerce platform, Bisleri@Doorstep, ensuring a safe and uninterrupted supply to consumers.
Bisleri International continues to anchor its growth in sustainability through its Sustainability 2.0 initiative, the Bisleri Greener Promise, focusing on recycling, water conservation, and responsible business practices. The expanded T20 partnerships underscore the brand’s strategic push to integrate sport, consumer engagement, and sustainability, reinforcing its position at the forefront of India’s sports marketing and beverage sectors.
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