The new Motor Insurance film extends the central message of 'Chuniye Bharosa, Apno Sa' into another essential aspect of everyday life. Built around a simple and relatable insight, the film highlights that just as people carefully decide whom they trust with something as valuable as their vehicle, selecting the right motor insurance partner also deserves the same level of thought and confidence. Through a straightforward yet engaging narrative, the film encourages consumers to look beyond the insurance product itself and choose a partner who stands by them when it matters most.
The campaign also underscores that while purchasing a vehicle is often a carefully considered decision for most customers, motor insurance is frequently treated as a routine purchase. Through the film, SBI General Insurance encourages consumers to make informed decisions by looking beyond the policy and choosing a trusted insurance partner. Reinforcing its commitment to making insurance simpler, more accessible and more relevant, the company continues to provide protection backed by trust and support throughout the vehicle ownership journey.
Commenting on the campaign, Mr. Naveen Chandra Jha, MD & CEO, SBI General Insurance, said, "Insurance is built on the confidence customers have in the partner they choose. As vehicles become an integral part of everyday life, customers are looking for protection that is simple, transparent and dependable. Through the Motor Insurance chapter of 'Chuniye Bharosa, Apno Sa', we continue our commitment to making insurance more relevant while delivering the support customers need throughout their ownership journey."
Mr. Rathin Lahiri, Head - Marketing & CSR, SBI General Insurance, added, "At the heart of this campaign is a simple idea: A car is an achievement, its private space, self-expression, gives independence and control, and is one of the most valuable assets one owns. When it comes to protecting something so valuable to you, why would you take a chance? It is better to go with the most trusted brand with its wide network of garages and documented claims support experience. Pankaj Tripathi's natural warmth and authenticity make this message resonate effortlessly across audiences. Through this campaign, we hope to encourage customers to view motor insurance not just as a policy, but provide assurance of having a dependable partner by their side."
Known for his relatable screen presence and effortless storytelling, Pankaj Tripathi continues to represent the values of trust, simplicity and dependability that define the 'Chuniye Bharosa, Apno Sa' campaign. His connection with audiences across geographies and demographics makes him an ideal ambassador for SBI General Insurance's customer-first philosophy.
The campaign will be promoted across television, print, outdoor advertising, OTT platforms and digital channels, enabling SBI General Insurance to engage consumers through multiple formats and touchpoints.
Supporting the campaign is SBI General Insurance's comprehensive motor insurance proposition, designed to make vehicle ownership simpler and more secure. The offering is backed by an extensive network of more than 8,400 network garages, cashless repair facilities, faster approvals and a transparent claims process. Through these services, the company aims to enhance the customer experience while helping vehicle owners stay protected against unexpected situations with greater confidence.
The campaign film is available on YouTube, Instagram, Facebook, X and LinkedIn.
Established in 2009, SBI General Insurance is one of the fastest-growing private general insurance companies in India, supported by SBI. The company has expanded from 17 branches in 2011 to a nationwide presence of 182 branches. In FY 2025-26, SBI General Insurance reported a Gross Direct Premium (GDP) of INR 15,904 crore, registering a year-on-year growth of 14.5%.
The company has received several industry recognitions, including Domestic General Insurer of the Year – India and Claims Initiative of the Year – India at the Insurance Asia Awards 2025 in Singapore, Smart Insurer for the Year 2025 at the ETNOW Insurance Summit & Awards 2025, India's Leading General Insurance Company (Mid) at the 18th edition of the Dun & Bradstreet BFSI & Fintech Summit 2026, and Best General Insurance Company of the Year at the 4th Edition of Future of Insurance Summit 2025.
SBI General Insurance was also certified as a Great Place to Work in 2025. The company received recognition at the 8th ICC Social Impact Award 2026 for its CSR initiative, Project Mission for Vision in Meghalaya, and was honoured as "ET NOW Champions of CSR" at the ET Edge ET NOW Champions of CSR 2025.
With a workforce of more than 9,900 employees and a multi-distribution model spanning Bancassurance, Agency, OEM, Broking, Retail Direct Channels and Digital collaborations, SBI General Insurance serves Retail, Corporate, SME and Rural segments. Supported by a network of more than 23,000 SBI branches, along with agents, financial alliances, OEMs and digital partners, the company continues to extend insurance services to customers across India, including remote regions, through both digital and physical channels.
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