The announcement was made alongside the unveiling of the campaign’s first look, which features Ishaan Khatter in a champagne ceremonial achkan and Janhvi Kapoor in a rich maroon bridal lehenga. Photographed against a grand heritage backdrop, the opening visual introduces Bride & Groom Couture ’26 by presenting heritage craftsmanship through a contemporary lens, with understated romance defining the collection’s first chapter.
The campaign opens with a dialogue between heritage and modernity. Ishaan Khatter’s champagne ceremonial achkan is paired with Janhvi Kapoor’s richly embroidered maroon bridal lehenga, setting the visual tone for Bride & Groom Couture ’26. Captured within an architectural heritage setting, the campaign offers an early glimpse into a collection shaped by meticulous craftsmanship, contemporary design, and the spirit of modern Indian celebrations. As the campaign progresses, additional chapters will present further interpretations of KALKI’s vision for the modern bride and groom, building a larger narrative centred on tradition, individuality, and timeless celebration.
According to the brand, the pairing of Ishaan Khatter and Janhvi Kapoor reflects a generation that celebrates beyond convention while carrying tradition forward in its own way. Their individuality, ease, and appreciation for Indian craftsmanship align with KALKI’s design philosophy, which brings heritage and contemporary fashion together with authenticity and effortless elegance.
“I’ve always believed that style says the most when it feels effortless and true to who you are. What I really appreciate about KALKI is the way it embraces tradition without feeling bound by it. Wearing these pieces felt natural, expressive and very much like myself. I’m excited to be part of a story that celebrates individuality while staying rooted in something timeless,” said Ishaan Khatter.
“For me, fashion has always been about how it makes you feel. What I love about KALKI is that every piece carries the beauty of our traditions while still feeling effortless and modern. There’s something so special about wearing an outfit that makes you feel graceful, beautiful and confident all at once. That’s exactly what this collection does for me, and I can’t wait for everyone to experience it,” said Janhvi Kapoor.
“We are delighted to welcome Janhvi Kapoor and Ishaan Khatter to the KALKI family. They perfectly represent the spirit of today’s India — modern, confident and deeply connected to their roots. At KALKI, we’ve always believed that occasion wear is about more than clothing; it’s about celebrating life’s most meaningful moments with authenticity, craftsmanship and individuality,” said Saurabh Gupta, Founder of KALKI.
The campaign begins with Chapter One: Love in Bloom, inspired by the sacred pheras, the ritual in which two lives are united through timeless vows, marking the beginning of a shared journey. The chapter captures the emotion, significance, and beauty of this cherished ceremony while reimagining occasion dressing for the modern bride and groom through a contemporary perspective. Each subsequent chapter will introduce new expressions of celebration, craftsmanship, and modern romance.
KALKI stated that additional creations and celebratory moments from Bride & Groom Couture ’26 will be revealed as the campaign unfolds. The collection has been designed as a complete couture wardrobe for the modern Indian wedding, transitioning seamlessly across ceremonies and celebrations. Featuring regal bridal ensembles, contemporary menswear, and occasion wear, the collection highlights clean lines, graceful movement, thoughtful layering, and elevated styling while presenting a fresh interpretation of timeless Indian couture.
Bride & Groom Couture ’26 is now available across all KALKI stores and through the brand’s official website.
KALKI is recognised as one of India’s leading luxury occasion wear and bridal couture brands, known for redefining contemporary ethnic fashion by combining timeless craftsmanship with modern design. Its portfolio includes bridal lehengas, sarees, festive ensembles, occasion wear, and sophisticated menswear, each reflecting refined detailing and meticulous artistry. The brand operates 14 flagship stores across 11 cities in India and serves customers worldwide through its global e-commerce platform, continuing to celebrate individuality while remaining rooted in India’s rich artisanal heritage.
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