Range Rover SV Prices Set for Major Recalibration Amid India-UK Trade Agreement Impact

Applying the same percentage reduction to the SV variants of the Range Rover, prices of the flagship SUV could drop by up to Rs 63 lakh. However, due to strategic reasons, the company may not pass on the entire benefit to the customer. The revision would be confined to the UK-built, fully imported range, which are the only models in JLR India’s line-up that still attract the full 110 percent duty on completely built-up units. Under the CETA, this duty is set to be slashed to 30 percent in its first year of implementation.

This marks the second major repricing of JLR India’s top-end Range Rover variants in under a year. In September 2025, the company cut prices by up to Rs 30.4 lakh across the Range Rover and Range Rover Sport line-ups following GST 2.0 reforms. A spokesperson for JLR India stated, “We are assessing the implications of the India-UK FTA on our Range Rover SV and Range Rover Sport SV models. While we anticipate adjustments to our pricing strategy, we will announce specific details and revised prices closer to the implementation date.”

Despite the anticipated tariff relief, the benefit has been partially offset by currency fluctuations. In January 2025, the pound traded at approximately Rs 106.72. It has since appreciated to Rs 124.74, reflecting roughly a 16.9 percent weakening of the rupee against sterling, effectively reducing the benefit passed on to customers.

JLR India’s volume strategy remains anchored in local assembly. The flagship Range Rover, Range Rover Sport, Velar, and Discovery Sport are assembled from CKD kits at the company’s Pune facilities, while the Evoque will be the first vehicle produced at Tata Motors’ new Panapakkam plant near Chennai, which commenced production in February 2026. These locally assembled models operate under a substantially lower duty structure and will not experience any FTA-linked price revisions.

The scope of the duty reduction is limited to SV variants, which are hand-built at Solihull by JLR’s Special Vehicle Operations, making them the only UK-origin full imports eligible for the benefit. The Defender range, although fully imported into India, is manufactured in Slovakia rather than the UK, ensuring its pricing remains unchanged.

For JLR, which already localizes its high-volume models, the repricing of SV variants is less about driving incremental sales and more about repositioning its most aspirational offerings in a market historically dominated by locally assembled German rivals. Whether Solihull will increase India allocations for SV models in response to improved price positioning remains uncertain, with the company declining to comment on its supply strategy.

The broader framework of the India-UK FTA, signed on July 24, 2025 and expected to come into force in April, outlines a phased reduction in import duties on large-engined CBU passenger vehicles originating from the UK. Duties on petrol vehicles above 3000cc and diesel vehicles above 2500 cc will fall from 110 percent to 30 percent in the first year, eventually reaching 10 percent by Year 5. This reduction operates under an annual quota beginning at 20,000 vehicles.

Luxury British manufacturers including Bentley, Rolls-Royce, Aston Martin, and McLaren will also qualify for these tariff benefits. However, none have yet announced pricing revisions. The 20,000-unit Year 1 quota under the CETA must be shared among all eligible British luxury brands, making allocation a critical factor alongside pricing.

The impending recalibration of SV variant pricing underscores a pivotal shift in India’s luxury automotive landscape, where trade policy, currency movements, and strategic positioning converge to redefine the cost of exclusivity.