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Juventus stock rose nearly 14% in Milan trading, reflecting market confidence after the club’s controlling shareholders dismissed Tether’s proposal over the weekend. The crypto group’s bid valued the Serie A side at just over €1 billion, or about $1.2 billion, representing a premium of roughly 21% to Juventus’ previous market valuation.
The offer marked an unexpected foray into European football by Tether, one of the world’s largest issuers of digital stablecoins. However, the Agnelli family, which has long controlled Juventus, opted not to pursue talks, signaling its intent to retain ownership of the Turin-based club despite mounting financial and strategic pressures.
Juventus remains Italy’s most successful football club, with 36 Serie A titles to its name. Yet its dominance has faded in recent years. After winning nine consecutive league championships through 2020, the club has struggled to reclaim the top spot and currently sits fifth in the Serie A standings this season.
Financially, the club has also faced headwinds. Shares in Juventus have fallen about 57% over the past five years, according to data from LSEG, reflecting weaker sporting performance, regulatory scrutiny in Italian football, and broader market challenges.
The rejection of Tether’s bid comes at a complex time for the Agnelli family, which is navigating parallel challenges across its wider business empire. These include ongoing talks related to the sale of media assets and issues facing Stellantis, the global automaker formed from the merger of Fiat Chrysler and PSA Group.
Monday’s rally suggests investors welcomed the family’s decision to resist what some may have viewed as an opportunistic bid, even as questions remain about Juventus’ long-term strategy and financial recovery. The episode underscores the growing interest of non-traditional investors in elite football clubs and highlights the delicate balance between legacy ownership and new capital in modern European sport.
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