Hosted at GIGI in Bandra, the launch brought together prominent names from the film and fashion industries, including Farhan Akhtar, Zoya Akhtar, Karisma Tanna, Rasika Dugal and Kim Sharma, among others, marking one of the city’s notable social gatherings in the luxury and fashion space.
The ISSHO collection—derived from the Japanese word for “together”—reflects themes of connection, individuality, and modern elegance. The showcase highlighted a blend of cont
emporary design and conscious luxury, with guests seen sporting statement pieces from the collection, reinforcing its emphasis on expressive and wearable design.
At the centre of the collaboration, Shibani Akhtar contributed to shaping the collection’s creative direction, focusing on versatile and expressive jewellery designed for everyday wear. Her association with the brand brings a contemporary edge to Irasva’s design philosophy, aligning with evolving consumer preferences in the premium segment.
The collection also underscores the brand’s entry into the growing lab-grown diamond segment, reflecting a broader shift towards sustainable and responsible luxury. Each piece has been crafted to balance design innovation with everyday functionality, signalling a strategic alignment with changing market demands.
With the launch of ISSHO, Irasva Fine Jewellery expands its portfolio while strengthening its positioning in the premium jewellery market, aligning with changing consumer values around sustainability, design, and personal expression.
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