The newly launched Madurai showroom houses an exquisite collection of lightweight natural diamond jewellery, intentionally curated for the modern woman. With price points starting from Rs.7,000, the collection is engineered to blend effortless style with functional versatility, making it suitable for everyday wear, professional environments, and celebratory occasions. By offering designs that reflect individuality and evolving fashion sensibilities, Glow by Kirtilals aims to transition diamonds from traditional occasion-based wear into a medium for daily self-expression.
In a move to capitalize on the grand opening, the brand has introduced a comprehensive inaugural incentive package for its clientele. This exclusive offer includes a flat 50% discount on making charges, a 26% reduction on diamond value, and the provision of a complimentary silver coin with every purchase. These fiscal incentives are designed to enhance the accessibility of the brand’s premium offerings during the initial launch phase.
Reflecting on the strategic importance of this location, Mr. Suraj Shantakumar, Director of Business Strategy at Kirtilals, stated that the company is excited to introduce Glow to Madurai, a vibrant city characterized by its blend of tradition and modern aspirations. He emphasized that the brand remains focused on creating pieces that complement the lifestyle and individuality of the contemporary woman. The new showroom, situated at No. 113, opposite Khadi Kraft on West Masi Street, stands as a testament to the brand's enduring legacy and its forward-looking approach to the diamond retail sector.
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