Gokul Basker, Brand Founder of GECO and Partner at VNC Group, commented on the launch, stating that at the heart of the redesign is a distinctive gecko mascot which symbolises the unmatched grip and reliability for which the brand stands. This mascot is complemented by a bold ‘G’ icon and a vibrant blue and magenta palette, a combination that brings a fresh, modern presence to the category while strengthening brand recall across all retail and trade touchpoints. Furthermore, Basker noted that this refreshed identity reflects a deep commitment to clarity, performance, and purposeful innovation. He emphasised that while the visual aesthetic has evolved, the core product performance remains unchanged, continuing to provide reliable, high-performance solutions across the full portfolio of tile adhesives, grouts, sealants, and tapes.
The strategic packaging refresh arrives on the heels of growing industry recognition for the brand. In 2024, GECO was named among the Top 10 Adhesives & Sealants Manufacturers by Industry Outlook, a distinction that recognises its unwavering commitment to quality, reliability, and delivery excellence. Inspired by the remarkable engineering found in nature, GECO delivers high-performance building solutions engineered to hold strong regardless of the challenge. The product range is specifically designed to empower professionals and creators to complete their work with efficiency and confidence. As an integral part of the VNC Group, GECO remains committed to continuous innovation, aggressively expanding its portfolio to meet the rapidly evolving needs of the construction and finishing industry.
Headquartered in Karur, Tamil Nadu, VNC Group maintains its status as a diversified enterprise with strong market leadership. With more than 40 years of dedication to creating lasting value, the VNC BEST range of brands currently serves more than 8,000 retailers across South India. Following the 2021 launch of GECO and Indicus Paints, VNC Group has been rapidly expanding its product offerings across both categories. Additionally, VNC serves as a leading distributor for Tata Steel, managing an extensive portfolio of their retail products across the Tamil Nadu region. This comprehensive brand refresh signals GECO’s readiness to dominate the modern market through visual distinction and proven engineering excellence.
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