Instagram Unveils “Your Algorithm,” Giving Users Unprecedented Control Over Their Feeds

For years, Instagram’s algorithm determined which posts appeared first, how often certain creators showed up, and what Reels users were likely to engage with. That formula is now being recalibrated. The “Your Algorithm” control panel, currently appearing in phases worldwide, allows users to tailor their experience with an unprecedented level of precision. Instagram says the option will appear under Settings as either “Your Algorithm” or “Feed and Reels Preferences,” depending on the version and rollout stage. Those who do not yet see it are expected to gain access as the update continues to expand.

Once users install the latest app update and navigate to Settings & privacy, the new section opens the gateway to a more personal, customizable feed. Inside the panel, users can prioritize posts from specific accounts—whether close friends, family members, or favourite creators—ensuring their content appears first. They can also instruct Instagram to show “More Of” or “Less Of” certain subjects, covering a wide range of interests such as travel, art, fitness, or sports.

A key addition is the ability to modify Instagram’s recommendation system itself. Users can manage the volume of suggested posts, adjust how many Reels recommendations they receive, and even choose what appears once they reach the bottom of their feed. These tools serve as a buffer against unwanted or irrelevant content, giving users a way to fine-tune both frequency and variety.

Instagram emphasizes that these selections feed directly into its learning models. The more users mark posts as “Not Interested,” or label categories they want more or less of, the more accurately the system recalibrates over time. If the feed becomes cluttered or mismatched, users can reset their algorithm preferences entirely and start fresh.

The introduction of “Your Algorithm” reflects a wider shift in digital ecosystems, where social platforms face increasing pressure to enhance transparency and respect user autonomy. Instagram’s move signals a tilt toward a more democratic approach to content delivery, acknowledging that millions of daily users want greater control in an age of information overload.

As the feature continues its staggered rollout, its long-term impact will lie in how effectively it balances machine intelligence with human preference—and whether it ultimately changes the way social media algorithms engage with the people they serve.