The assistance covers three primary areas: organising exhibitions abroad and participating in international trade fairs; co-sponsoring exhibitions arranged by recognised industry associations and agencies; and hosting buyer–seller meets, intensive marketing campaigns and related promotional events. These measures are aimed at enabling smaller businesses—often constrained by limited resources—to directly engage with international buyers and showcase their products on global platforms.
Financial support of up to 95 per cent is available to entrepreneurs for air travel and space rentals during overseas exhibitions, with the exact amount determined by the size and category of the enterprise. For co-sponsored exhibitions, assistance is capped at 40 per cent of the net expenditure, subject to a maximum of ₹5 lakh. Officials describe this framework as a targeted intervention meant to reduce the financial burden on MSMEs and encourage wider participation in global trade activities.
The scheme is open to MSMEs, industry associations and other organisations connected to the sector. Applicants must submit detailed proposals—along with justification for assistance—to the nearest office of the National Small Industries Corporation (NSIC), which oversees the evaluation and approval process.
By easing access to international markets and lowering promotional costs, the Marketing Assistance scheme aims to strengthen the competitiveness of Indian MSMEs and support their long-term growth. Officials believe the initiative will play a key role in expanding export opportunities and positioning small enterprises as stronger contributors to the country’s global trade performance.
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