The land is situated on the same side of the road, barely 1 km before the landmark Amrik Sukhdev at Murthal. OneCrest Infra plans to develop the site into a large-format, open-air destination combining premium retail, specialty and global F&B, family entertainment, experiential leisure and hospitality within an integrated development.
Murthal has emerged as a recognised highway dining and leisure destination, supported by its location on NH-44 and its appeal among visitors from Delhi-NCR and travellers heading towards Punjab and Himachal Pradesh. OneCrest Infra plans to build on this established consumer movement by creating a destination where visitors can shop, dine, spend leisure time and stay, rather than simply stopping for a meal before continuing their journey.
Vaarun Virmaani, Founder & Chairman, OneCrest Infra, said, “Murthal has developed a unique consumer ecosystem where travellers on NH-44 increasingly choose to stop, relax, and make the journey itself part of the experience. We see a clear opportunity to build on this momentum by introducing a curated destination combining shopping, dining, entertainment, and hospitality. Internationally, walkable shopping villages outside major metros are established, highly successful formats, and we want to bring that benchmark to the NCR corridor. Murthal offers the exact location, connectivity, and consumer density required for a project of this scale.”
Designed as an open-air shopping and lifestyle destination, the proposed project is expected to feature pedestrian-friendly shopping avenues, landscaped spaces, curated dining zones and experiential areas for families and visitors. A premium hotel is also planned as part of the development, adding a hospitality component to the destination.
The project is being developed under OneCrest Infra’s build-to-lease model, under which the company will retain ownership and undertake long-term management and curation of the asset. The format is expected to provide brands with dedicated store formats and visibility along the NH-44 frontage while enabling the overall retail and F&B mix to be curated as a single destination.
The location is also expected to benefit from future improvements in regional connectivity. The proposed Delhi–Panipat–Karnal Namo Bharat (RRTS) corridor is expected to improve regional connectivity. The National Capital Region Transport Corporation (NCRTC) identifies Murthal as part of the Delhi–Panipat–Karnal corridor, which is currently under developmental stage.
With the land acquisition completed, OneCrest Infra has initiated the master planning, architectural design and environmental processes for the project. The company will subsequently begin discussions with potential retail, F&B, entertainment and hospitality brands as the project design takes shape.
The proposed destination is expected to add a new dimension to Murthal’s commercial and leisure ecosystem and establish a differentiated retail format along the NH-44 corridor.
About OneCrest Infra
OneCrest Infra is a real estate development company focused on commercial, retail, lifestyle and healthcare developments across key areas in North India. The company follows a long-term build-to-lease approach and has a portfolio of ongoing commercial developments across Gurugram, Delhi and Faridabad, along with a 368-bed multi-specialty hospital project in Ludhiana, Punjab.
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