The partnership brings together VERO MODA’s confident brand identity with Aditi Rao Hydari’s distinctive sense of style, understated elegance and individuality. The actor represents the VERO MODA woman as self-assured, modern and unapologetically herself.
The VERO MODA x Aditi Rao Hydari campaign focuses on the different facets of the modern woman, built around the idea that no woman is defined by just one identity. It presents a style that changes with every moment while retaining a distinct sense of individuality.
Rooted in the Autumn/Winter 2026 collection, the campaign features dresses and jumpsuits, co-ord sets, denim, blazers and knitwear. The pieces are designed to move across different moments of a woman’s day.
Sumit Dhingra, CEO & Country Director, BESTSELLER India, said the campaign comes as VERO MODA enters the next phase of its growth in India.
“VERO MODA has built a strong position in Indian womenswear, and we see significant opportunity ahead. As we enter the next phase of our growth, this campaign with Aditi Rao Hydari is an important step in strengthening the brand’s relevance and visibility in the market,” Dhingra said.
Aditi Rao Hydari said the partnership reflects a philosophy she personally connects with.
“VERO MODA has always stood for quiet confidence, and that's something I connect with personally. Being part of the VERO MODA AW'26 campaign feels like a natural extension of that philosophy,” she said.
The collection featuring Aditi Rao Hydari is now available across all retail stores, the VERO MODA app and www.veromoda.in. VERO MODA has also launched its festive line, which is available in stores and online, bringing the brand’s signature versatility to festive dressing this season.
Launched in 1987 as BESTSELLER’s first fashion label, VERO MODA has grown into one of Europe’s most recognised high-street fashion brands. The brand is built on the belief that everyday style should feel effortless, elevated and empowering, with versatile collections focused on individuality and confidence.
In India, VERO MODA has established itself as one of the leading destinations for women’s western wear, offering trend-led collections designed for different facets of a woman’s lifestyle. The brand reaches customers through its exclusive brand outlets and shop-in-shops across the country, the VERO MODA App, www.veromoda.in and leading online marketplaces.
The Autumn/Winter 2026 campaign places Aditi Rao Hydari at the centre of VERO MODA’s latest collection while reinforcing the brand’s focus on versatility, individuality and modern womenswear in India.
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